Evaluation Highlights
Our Research Goals
Our Research concept dictated that we needed to interview real Prime Students on their impressions of our prototype and concept. Through this, we hoped to reveal details in four key goals:
Understand the specific uses a student would have for the Prime Backpack. What particular features would they find the most valuable?
Determine the longevity of the product in the student’s career cycle. Would the student be using this gift well beyond Prime and into their career?
Understand if the student would derive a fair amount of utility from the backpack.
Understand if the backpack would be a memorable backpack that demonstrates Prime is investing in the student
Our Methods for Collecting Experiences
As the COVID-19 pandemic was still ongoing at the time of this research, our team was forced to get creative. Our research interviews were conducted with Full Stack Students over Prime Digital Academy's internal Slack video chat system. From there, we established some ground rules:
There are no wrong answers
We encouraged students to be critical
We asked where they were in their program
From there, we revealed the prototype and asked for first impressions. After revealing the prototype, the higher-level concept behind the bag was revealed using the prototype to demonstrate key features.
Afterward, we asked targeted research questions to illicit a wide gamut of answers that would reveal improvements needed for the bag and overall reception.
Examples of Questions:
Would you be comfortable with prime logo logos and color schemes on the backpack?
Could this be a long-term backpack solution for you?
Would you think customization, like your cohort's name, would be something that you would like on the side of your backpack?
Please refer to the full report for more details.