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  <url>
    <loc>https://www.chrischangtaylor.com/about</loc>
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    <lastmod>2024-09-11</lastmod>
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      <image:title>About</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5ce435d6bea1ed00016ba287/1558964652247-5MWXNMFZVOPGE4TY6U2Q/MHeiderich_ReflexionenZwei-05-copy.jpg</image:loc>
      <image:title>About</image:title>
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  <url>
    <loc>https://www.chrischangtaylor.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2024-09-11</lastmod>
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      <image:title>Contact</image:title>
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  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/heuristic-documentation</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617015624678-WACCUFAOXVVBVVHGNX8F/WaterBottle+Ranking+System.jpg</image:loc>
      <image:title>Heuristic Documentation</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617016793008-JDL49SLDBS8Z4X2DZYBM/Heuristic+Documentation+PDF-7.jpg</image:loc>
      <image:title>Heuristic Documentation</image:title>
      <image:caption>Example of moderate to severe violations</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617016837380-07GI1Z1NU2LAO888I5KJ/Heuristic+Documentation+PDF-8.jpg</image:loc>
      <image:title>Heuristic Documentation</image:title>
      <image:caption>Example of catastrophic violations.</image:caption>
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  <url>
    <loc>https://www.chrischangtaylor.com/heuristic-documentation-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617017909827-PB3HJYLPNWYNJRLPM8GT/Screen+Shot+2021-03-28+at+8.56.17+PM.png</image:loc>
      <image:title>Evaluation Plan - Our Research Goals</image:title>
      <image:caption>Our Research concept dictated that we needed to interview real Prime Students on their impressions of our prototype and concept. Through this, we hoped to reveal details in four key goals: Understand the specific uses a student would have for the Prime Backpack. What particular features would they find the most valuable? Determine the longevity of the product in the student’s career cycle. Would the student be using this gift well beyond Prime and into their career? Understand if the student would derive a fair amount of utility from the backpack. Understand if the backpack would be a memorable backpack that demonstrates Prime is investing in the student</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617019982514-CCZ33YQVYFI9C7BT4YUT/Evaluation+Plan+Cover.jpg</image:loc>
      <image:title>Evaluation Plan - Our Methods for Collecting Experiences</image:title>
      <image:caption>As the COVID-19 pandemic was still ongoing at the time of this research, our team was forced to get creative. Our research interviews were conducted with Full Stack Students over Prime Digital Academy's internal Slack video chat system. From there, we established some ground rules: There are no wrong answers We encouraged students to be critical We asked where they were in their program From there, we revealed the prototype and asked for first impressions. After revealing the prototype, the higher-level concept behind the bag was revealed using the prototype to demonstrate key features. Afterward, we asked targeted research questions to illicit a wide gamut of answers that would reveal improvements needed for the bag and overall reception.  Examples of Questions: Would you be comfortable with prime logo logos and color schemes on the backpack? Could this be a long-term backpack solution for you? Would you think customization, like your cohort's name, would be something that you would like on the side of your backpack? Please refer to the full report for more details.</image:caption>
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  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/pitching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-03-29</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617021234255-KGE0N4VU8SV5WNOCPZD2/Chris+Taylor+-+Prime+Backpack+Presentation-15.jpg</image:loc>
      <image:title>Pitching - The Takeaways</image:title>
      <image:caption>Overall, exceptional! The product was well received by our sample user group. We're looking to increase our sample size and the diversity of potential users.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617021264679-MTFSSDJMJNTI1W0OGF20/Chris+Taylor+-+Prime+Backpack+Presentation-17.jpg</image:loc>
      <image:title>Pitching - Did We Achieve Our Goals? YES!</image:title>
      <image:caption>We nailed it! We were able to conceptualize a product that Full Stack Students at Prime Digital Academy loved! It had longevity, utility, value. That, in turn, leaves an impression on students that would receive the backpack.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1617021197644-X3FPQP5CJJ45HSTQSMB5/Chris+Taylor+-+Prime+Backpack+Presentation-2.jpg</image:loc>
      <image:title>Pitching - Condensing Our Findings</image:title>
      <image:caption>We had limited time to present our findings. No average person wants to sit through a 3-hour presentation about the most delicate research details (It could have been an email!) We created a hard and fast pitch deck to get the essential information to our clients as fast as possible.</image:caption>
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  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/touchpoint-map-nbh</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624642068183-07D9HMEVG5DFDSL6M2IG/Northstar+Packet+49.jpg</image:loc>
      <image:title>Touchpoint Map - NBH - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/passive-partnership-referrals</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624644596318-XK6ZE7CS8B8AJIGOARZE/Northstar+Packet+53.jpg</image:loc>
      <image:title>Passive Partnership Referrals</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624644650049-NQII6S038D9S18RCL1FH/Northstar+Packet+54.jpg</image:loc>
      <image:title>Passive Partnership Referrals</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624644693119-AYVZPHXTMLJY8FBGVDVO/Northstar+Packet+55.jpg</image:loc>
      <image:title>Passive Partnership Referrals</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/nbh-user-journey-map</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-06-25</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624646152453-F8T9BKYOG8JJC7EU34EO/Northstar+Packet+57.jpg</image:loc>
      <image:title>NBH - User Journey Map</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2024-09-11</lastmod>
  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home/snowswaps</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-04-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1618189026068-830QNUPGDQR2G1Z5FSHY/Snow+Swaps+Case+Study+Cover.png</image:loc>
      <image:title>Home - SnowSwaps: A Case Study</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1618192850619-I4LYA63HZ0A5S429TSWE/Cognitive+Walkthrough.png</image:loc>
      <image:title>Home - SnowSwaps: A Case Study - The Cognitive Walkthrough</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621412605937-1T1SGWQRRF9ZC5XJO3FO/SnowSwaps-Prototype.jpg</image:loc>
      <image:title>Home - SnowSwaps: A Case Study - Creating an Effective Prototype</image:title>
      <image:caption>Using Sketch, I was able to assemble a feature that was designed for swap organizers. Mainly, we focused on a line of questions that emerged from our 2nd contextual inquiry. The user we were interviewing was wondering if there was a way to add things in batch format. That feature did not currently exist and thus became the focus of my prototype.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1618194340771-ODMU2NJPME91NRW6XWGC/SnowSwaps-Context.png</image:loc>
      <image:title>Home - SnowSwaps: A Case Study - Contextual Inquiry w/ Snowsports Experts</image:title>
      <image:caption>It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621416583380-J5600HAJZHACS5S3T9T8/SnowSwaps-Final+Prototypepsd.jpg</image:loc>
      <image:title>Home - SnowSwaps: A Case Study - The “Batch Add” Prototype</image:title>
      <image:caption>Using InVision, I was able to create a prototype that demonstrated the batch add feature to stakeholders. The prototype showed what a user would see when trying to add a large quantity of items. This system included popup windows, tags, and other feedback indicators that would keep users informed about where they were placing their items, adding an element of forgiveness for the user. This “loop” would allow the user to add a large number of items to a swap, know at all times where they were adding items and reduce the number of clicks and time it would take for a user to complete these tasks:</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1618194771520-THIE2J5DUOMSYAMPSV4S/SnowSwaps-Synth+copy.png</image:loc>
      <image:title>Home - SnowSwaps: A Case Study - Synthesizing The Data</image:title>
      <image:caption>Our design team utilized InVision as a resource to synthesize the data from our contextual inquiries. InVision stood in the place of a traditional whiteboard and was in many ways more effective. Our design team was able to design features based on different observations with our expert users.</image:caption>
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  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home/harmony-cricket-farm</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621404332918-GJJ9Q4ESKNP6LSG96H6O/Usability+Review+-+Crickets.jpg</image:loc>
      <image:title>Home - Harmony Cricket Farm - Usability Testing - Conducting a Usability Review</image:title>
      <image:caption>Initially, our team research team split up to conduct our own heuristic analysis of the website. By doing this, we utilized our different skillsets and eyes for design to sniff out possible design flaws on the website. However, we all unified under a single type of Heuristic Analysis so that our observations would fall under the same parameters. See how a Usability Review under Shneiderman's Eight Golden Rules of Interface Design works:</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621404805457-NA3MJQY7R5QISGKZ85RO/Usability+Script+-+Portfolio.jpg</image:loc>
      <image:title>Home - Harmony Cricket Farm - Usability Testing - Creating a Script That Generates Meaningful Feedback</image:title>
      <image:caption>Before our team dove into usability testing, we needed to create a strict script to follow. Our users were all new to the website itself, but we had to ensure our lines of questioning did not lead the user to any particular conclusion. By using the most neutral language, our research team was able to gather the most useful data from guided usability testing.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621405032419-4SWDFLPDIRC3RVPHGNQT/Usability+Testing+-+Portfolio.jpg</image:loc>
      <image:title>Home - Harmony Cricket Farm - Usability Testing - Conducting Remote Testing During COVID-19</image:title>
      <image:caption>COVID-19 certainly had its fair share of challenges, one of those being forced to do our testing virutally. Through zoom, a well-controlled script and use of Zoom’s waiting room features, our team was able to conduct 12 usability testing sessions both as a group and individually to gain more insights into how to improve upon the Harmony website.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621405221633-6NK64LVTT1C4MFBM159R/Synth+Data+Portfolio.jpg</image:loc>
      <image:title>Home - Harmony Cricket Farm - Usability Testing - Synthesizing Usability Testing Data</image:title>
      <image:caption>With 12 different usability testing sessions, our team was given a wealth of information—that information needed to be organized in a manner that allowed for patterns to emerge in the data. Using the categories and questions we established in our script, we could synthesize our data using Trello.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621405495457-QE5OHHND6EZ6L5SWE0PM/FR+Report+Crickets.jpg</image:loc>
      <image:title>Home - Harmony Cricket Farm - Usability Testing - Presenting Findings Effectively</image:title>
      <image:caption>After data synthesis, our team was tasked with assembling a presentation for our client. The document had to be comprehensive while striking a balance of being critical but also constructive. There is a big difference in demeanor when interacting with your design team vs. a client. See the Findings &amp; Recommendations Report:</image:caption>
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  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home/finotta</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-05-19</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621449183050-SNQG8APJPAS3WP54N74Z/Finotta-Stakeholder+Interview.jpg</image:loc>
      <image:title>Home - Finotta - Creating Features - Understanding Our Stakeholder’s Goals &amp; Constraints</image:title>
      <image:caption>At the time of our project, Finotta already had a fully functional prototype available for our design team to examine with clear goals and intended functions. This existing structure provided the design team with a set of constraints to work within and allowed us to create features explicitly catered to the world of personal finance.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621449697942-WOYS5ISVLUCE41Q1PSCG/Competitive+Analaysis+-+Case+Study.jpg</image:loc>
      <image:title>Home - Finotta - Creating Features - Analyzing Our Stakeholder’s Competitors</image:title>
      <image:caption>Before we got deep into our work, we needed to establish context. Our first order of business was to evaluate Finotta's potential competition via a light competitive analysis. By doing a competitive analysis, we could not only see what potential competitors were doing to innovate in personal finance but also use this context to design features that would make Finotta stand out. Our design team could save a fair amount of time by not rehashing what already existed in the personal finance ecosystem. Instead, we were able to push forward with unique features that other applications did not cover.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621450174140-7RZ6HYNDDELAFMLH8FJG/Customer+Journey+-+Finotta+Case+Study.jpg</image:loc>
      <image:title>Home - Finotta - Creating Features - Visualizing A Customer’s Journey</image:title>
      <image:caption>A customer journey map is an exercise in empathy that User Experience Designers are striving for. In a customer journey map, the goal is to put yourself in the shoes of a user of your application. In the case of Finotta, we were looking to picture ourselves as users on a financial repair journey, which was a significant component of the Finotta app. We cycled through the potential emotions a user might experience in the app from start to finish in the customer journey map. We had to imagine problems but also successes throughout the app's usage by a customer. This exercise provides incredibly valuable insight into app design. It might not be as impactful as, say, an actual usability test; it is a cost-effective and timely exercise that can identify design insights well before tangible design elements and assets are being created.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621454810229-9K88LEZ7TRFWJEQAW0DZ/Kano+Case+Study+Finotta.jpg</image:loc>
      <image:title>Home - Finotta - Creating Features - The Kano Analysis</image:title>
      <image:caption>After providing a survey to test users, our design team conducted a Kano analysis. The Kano analysis is a fusion between qualitative and quantitative metrics. In this analysis, we took survey answers constricted in scope and entered them into a grid that allowed us to evaluate how much users wanted and valued certain app features. Using this data, we narrowed our design scope even further to focus on features that users would likely want and need.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1621456425692-XVFG5ZHZDWG7TPWX9REG/Finotta+Annotated+Wireframes+Case+Study.jpg</image:loc>
      <image:title>Home - Finotta - Creating Features - Presenting Feature Suggestions via Annotated Wireframes</image:title>
      <image:caption>Our project concluded with the production of annotated wireframes for Finotta. As they were the developers, our focus was to develop the concepts that they would eventually code into their application. Annotated wireframes show our stakeholders the concept but also explain the design rationale behind our decisions. In my annotated wireframe packet, I suggested that soft gamification was the best way to make a splash as a new, innovative app that wasn't just another generic financial planning app. I took into account the ethics of gamification of finances and only gamified positive financial moves for users. Finotta has a unique position of being a white-label app inside an existing app; they only need to add value and do not need to sell any products explicitly. That is the bank's role. This freedom allows Finotta to have more latitude on what they can do to help users get their finances on track and stay on track. Framing an ordinarily dull and mundane task into a literal journey will allow a user to stay engaged and make a concerted effort into moving toward financial wellbeing. See The Finotta Annotated Wireframes:</image:caption>
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  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home/northstar</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624643962473-1ES1EN9DTFTG7BEYNKSV/NBH+Opening.jpg</image:loc>
      <image:title>Home - Northstar Behavioral Health - Conducting A Multi-Touchpoint Strategy Meeting With Our Stakeholders</image:title>
      <image:caption>Our multi-touchpoint strategy started with a stakeholder meeting. However, unlike a more typical UX design-focused meeting, this meeting was far more free-flowing. The stakeholders and our design team took a holistic approach that encompassed app prototypes to general strategic planning. This meeting was not only a presentation of their current suite of tools but also a question and answer session that allowed us to understand our clients and their goals.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624643815641-I4K11YI9DE8AVMFC2KQ0/Collab+Portfolio.jpg</image:loc>
      <image:title>Home - Northstar Behavioral Health - Conducting a Research Deep Dive Using Collaborative Web Tools</image:title>
      <image:caption>Using a collaborative digital whiteboard, our team set out to learn as much about Northstar in as little time as possible. Our goal was to gather any and all information on Northstar and anything tangentially related to it. We researched competitors, successes in the industry, networks in Minneapolis, their web presence, how inpatient programs work, etc. Once this deep dive was complete, our team reconvened to synthesize the data into actionable items and apply them to our identified touchpoints.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624641550870-HBNZ9VF7XGL673JPZXOX/Touchpoint+Portfolio.png</image:loc>
      <image:title>Home - Northstar Behavioral Health - Formulating Multi-Touchpoint Strategy Map</image:title>
      <image:caption>The goal of using a multi-touchpoint strategy is to cover every possible entry point for potential users in an ecosystem. Users may not always be entering their journey with an organization via a digital or app-based medium. Our design team identified key entry points for clients and potential partners that would expand the network of care beyond just inpatient and outpatient rehabilitation services. The goal was to have relationships that could be fostered well beyond just the transactional nature of a medical treatment program. Examining all touchpoints would add value to patients' lives before and after the primary treatment section was complete. This approach would dramatically help patients make progress on their sobriety and stay steady. This is the Touchpoint Map I and fellow teammate Jazmin Koenig put together. You can see it in more detail here:</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624644086755-9G4EPZR3R7F4E8Z4GQRU/Partnerships+Portfolio.jpg</image:loc>
      <image:title>Home - Northstar Behavioral Health - Putting Ideas to (Digital) Paper via Low (&amp; High) Fidelity Prototypes</image:title>
      <image:caption>Putting together our sitemap and prototypes and sitemap looked much more different than your typical wireframe. Our design team worked to create distinctive examples of touchpoints that ranged from the concrete to the abstract. Our goal was to express that our clients had a wealth of options when it came to taking the next step with their business plan. These suggestions came in the form of customer journies, site maps, app prototypes, style guide redesigns, and website additions.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624645719684-QEGFP8GRS3ESCZLMI73S/Presentation+Portfolio.jpg</image:loc>
      <image:title>Home - Northstar Behavioral Health - Presenting Our Wealth of Findings in a Digestible Manner</image:title>
      <image:caption>One thing that stood out in our multi-touchpoint strategy was the absolute wealth of information that our deep dive and findings produced. That meant synthesizing our data and removing jargon to increase readability. In addition, our results were presented and sent to our stakeholders.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home/solace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624044427625-O46FH4QV9TPVXANYJ842/Credential+Mockup+Web.jpg</image:loc>
      <image:title>Home - Solace:  Live Journalist Communication - Interviewing Journalists About Their Communication Styles On The Ground</image:title>
      <image:caption>This project had a particular interest to me, I was a freelance photojournalist during much of the 2020 unrest, working with multiple organizations as wells as submitting to newswires. I had not only my own unique situation but also had a wealth of colleagues to research and test with. This project started off uniquely as I had a clear set of goals, but they were also my own, so I needed to be wary of my own biases. To navigate these, I tried to keep my sourcing of research participants diverse, from the traditional credentialed full-time professional journalist to the where the lines blur with activist-photographers.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624048517447-0B5JU5YST8N14Y7N3JMF/Notes-1.jpg</image:loc>
      <image:title>Home - Solace:  Live Journalist Communication - Determining Which Features Mattered The Most</image:title>
      <image:caption>During the research phase of this project, a surprising issue emerged, there was not a deficit of feature ideas, but rather an incredible bounty. This research needed to be synthesized at the end of the day, and critical features needed to be selected to prioritize. Three pillars of the app were established, the prioritization of information, unified encryption, and speed of communication. Features that fell under these categories were prioritized first.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624306931753-LGYQDNJE7YMDLBZQ17L3/Expert+Users.jpg</image:loc>
      <image:title>Home - Solace:  Live Journalist Communication - Testing Usability With Expert Users &amp; Specialists</image:title>
      <image:caption>After key features were selected the first iteration of the prototype was created using Sketch wireframes and InVision. This prototype was presented to two journalists and two expert designers who ran through scenarios with the prototype in front of them. The end result was a visual overhaul of the prototype into its current state.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624307071336-1QWXJLJR8TZM4XAFXF0A/Prototype.jpg</image:loc>
      <image:title>Home - Solace:  Live Journalist Communication - Finalizing an Interactive Prototype</image:title>
      <image:caption>After usability testing &amp; consultation with both journalists and expert designers, a final prototype was developed. Using data from the testing sessions, a visual overhaul became the priority, specifically, using a map as the focal point of the visual overhaul. On this map, users could better utilize certain systems to communicate and stay safe.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624307306533-X83313A7UWTLHJ7K9CAL/Present.jpg</image:loc>
      <image:title>Home - Solace:  Live Journalist Communication - Presenting the Final Product</image:title>
      <image:caption>Version Two of the prototype was presented alongside a presentation to an audience of cohortmates and other Prime Academy attendees. In this presentation, the problem, the prototype, and a SWOT analysis summary are covered to see where this app can find a place to succeed in the future. A likely plan is a possible integration into an existing encrypted messaging application as a “teams” function.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.chrischangtaylor.com/home/mou</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2021-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624032445416-U9L7N1577BF2K347IKA8/Bird+Union+Opener+-+reduced.jpg</image:loc>
      <image:title>Home - Minnesota Ornithologists Union - Scoping Out The Goals of Our Project &amp; Doing Extensive Research</image:title>
      <image:caption>With such an expansive site to work with, our team needed to prioritize goals that were in line with our stakeholder's expectations. Our first few days were spent strictly spent trying to absorb as much data as possible about the MOU and what they prioritize. We then conducted a Heuristic Evaluation to understand which issues were plaguing users the most and then completed a comparator analysis on the most well know birding websites both regionally and nationally to see what worked well and could be incorporated. See The Heuristic Evaluation I Performed with Paige Guggemos:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624038133145-7VDHZEJ7FG49GH4L5N25/Participant+Research+Final.jpg</image:loc>
      <image:title>Home - Minnesota Ornithologists Union - Interviewing &amp; Testing With Members of the MOU Birding Community</image:title>
      <image:caption>The research was going to be a key component of the project because of the specificity of the subject of birding. Our team needed to make sure that we had a site that was going to work with the current user base or the MOU could lose a significant portion of near-daily users if a new design was implemented without taking them into account. Our research contained an even mix of people familiar with the MOU, but also birders not related to the MOU. We needed to have a site that appealed to both to maximize growth for the future but also maintaining the solid and loyal users that already exist.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624038362742-YOC2L62UY0QBSXCICEEW/Bird+Prototype.jpg</image:loc>
      <image:title>Home - Minnesota Ornithologists Union - Creating a Prototype That Pushed The Website Forward Without Alienating Long-Time Users</image:title>
      <image:caption>We decided after research that organizing content would be our team’s #1 goal. The MOU already has a robust suite of content with most parts of their site fleshed out and filled. However, getting to that content was the greatest challenge. At the same time, modern standards for privacy and account management needed to be added, and there were requests for events to take a more prominent role in the site. Finally, quality of life adjustments needed to be added to various processes around the site, easy-to-use navigation buttons, user-friendly submission forms, and other elements that are common in sites users universally agree are easy to use.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624039950845-8XKY9C8MGWDSQVJLK0IA/Bird+Deliverable+.jpg</image:loc>
      <image:title>Home - Minnesota Ornithologists Union - Packaging Our Findings, Prototype &amp; Recomendations</image:title>
      <image:caption>Our deliverable packet contained many elements we felt were critical to meeting the MOU’s website redesign goals. We assembled a packet for our stakeholders that included a summary of our research findings, a heuristic evaluation, a comparator analysis, the working prototype, an architecture diagram, annotated wireframes, a user touchpoint map &amp; supplement, a style guide, and a presentation video. With these deliverables, the MOU could move forward to present our findings to the board and redesign the website in the future, with very light consultation from our design team. See The Parts of the Project I was involved in:</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/6057b55cbcbede4ae18fbc70/1624040969942-VDWXE0IWSG825PB6IQE6/Bird+Presentation+Mockup.jpg</image:loc>
      <image:title>Home - Minnesota Ornithologists Union - Presenting a Clear &amp; Concise Vision for the Future</image:title>
      <image:caption>Finally, we presented our findings to our stakeholders in a public setting unveil our vision for the MOU website redesign. Here, we did a complete overview of our process from start to finish including the research, design and final prototype. You can watch a recording of the presentation here:</image:caption>
    </image:image>
  </url>
</urlset>

